Page 74 - Women’s Yellow Pages (FlipBook)

Marketing Your Products & Services VIRTUAL BUSINESS SUPPORT
www.pittsburgh.score.org
Market & Competitive Research
Research the market and your competitors to
better position sales efforts in the market place
based on identified segmentation, competitive
behavior, market opportunities and gaps.
A good place to start your research is at the
Carnegie Business Library they have a number
of databases with information about local and
national businesses. Many of these databases
can be access online.
www.fedstats.gov - FedStats - The gateway to
statistics from 100 Federal Agencies.
www.census.gov/csd - North American
Industrial
Classification System (NAICS), which has now
replaced the Standard Industrial Classification
(SIC) Code: Breaks down all businesses by
type and location.
Pricing
Maximize the value for your company of each
transaction by understanding what each
customer is willing to pay for your product/
service relative to the alternatives.
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WEB DESIGN & DEVELOPMENT
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Is your website turning a profit? We specialize in turning your
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* - Women-Owned Business