Page 14 - PROJECT BASED LEARNING LANGUAG
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SERVICE PROMOTION STRATEGY
To create a promotional media design that invites public appeal, a mature
concept is needed. To create promotional media that wants to show the characteristics
of children's special products.
Protect Kids will use an “advertising or advertaising” service promotion
strategy. The types of advertising that will be carried out:
1. Internet advertising
An internet advertisement with a duration of 20
seconds using a small child playing on the beach and
then summoned by his mother to wear sunblock.
Video encourages consumers to convey to others in
a spread and voluntary manner like a virus.
2. Television Advertising
A one-minute long television ad featuring a child who is
sad because his mother is forbidden to play outside
because it is hot, then a friend asks him to play while
carrying a sunblock.
3 . Flyer Ads
The poster will be designed in such a way as to
make it look colorful so that it is interesting to look
at. Installation of pamphlets on main roads.
