Page 2 - Meal Range Redesign

Meal range idea 1 The reasoning behind this idea is to use the same look as the IFC boxes.

Using the recipe icons from the meal boxes, but only on the roundel
olive oil and lemon
Garlic and Chilli Oil
olive oil and lemon
Garlic and Chilli Oil
organic tomato sauce
Moroccan sauce
Moroccan sauce
organic tomato sauce
underneath the text. Sardines in Fish 4 ever Fish 4 ever Sustainably-fished Sustainably-fished
Sardines in organic
Sardines in organic
Sardines in
Sardines in
Sardines in organic
Sardines in organic
Sardines in
Sustainably-fished
Sustainably-fished
Sustainably-fished
Sustainably-fished
Sustainably-fished
Sustainably-fished
Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
Once opened keep refrigerated and consume Net weight: 120g within two days / Efter åbning holdbar 2 Made in Spain Allergy advice: For allergens, see ingredients in bold Packed in Spain / pakket i Spanien for Organico Realfoods, 3 City Limits, Reading, (total percentage of organic ingredients 59%) RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 / 137 Cardigan St, Carlton, 3053 VIC Australia. www.firstray.com.au Trace your fish: in organic Moroccan sauce Sustainably-fished Sardines Once opened keep refrigerated and consume Net weight / Nettovægt: 120g dage i køleskab. Made in Spain Packed in Spain / pakket i Spanien for Organico Realfoods, 3 City Limits, Reading, RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 / 137 Cardigan St, Carlton, 3053 VIC Australia. www.firstray.com.au Trace you
within two days / Efter åbning holdbar 2
Made in Spain
Once opened keep refrigerated and
dage i køleskab.
Australia. www.firstray.com.au
consume within two days

Net weight / Nettovægt: 120g
Net weight / Nettovægt: 120g
Typical value per 100g (drained) / Gemiddelde
Gemiddelde voedingswaarde per 100g
.
Trace your fish:
Trace your fish:
voedingswaarde per 100g (uitlekgewicht)
Typical value per 100g (drained) Fish 4 ever almonds*,parsley*, sea salt. *from organic agriculture, certified by CRAEGA ES-ECO-022-GA cardamom*, nutmeg*, turmeric*, cayenne*, cloves*, white pepper*, onion*, red pepper*, raisins*, Ingredients: Sardines (Fish) (40%), tomato*, olive oil*, garlic*, black pepper*, coriander*, ginger*, paprika*, www.fish4ever.co.uk Enter the code at and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural Our careful catch and pack approach brings you these plump sardines caught by local small in organic Moroccan sauce Sustainably-fished Sardines Fish 4 ever landbrug er certificeret af CRAEGA ES-ECO-022-GA (samlede andel af økologiske ingredienser 19%) Ingredienser: sardiner (80%), tomat (12%)*,
High in

in Garlic and Chilli Oil
3
Sustainably-fished (drænet): 133kJ/320kcal 26.5g 5.8g 4.4g 0.3g 16.6g 0.33g 132mg Sustainably-fished 1033kJ/243kcal 17.1g 4.82g 2g 1g 21g 0.52g 200mg 3.7g Sustainably-fished Typical value per 100g 951kJ/229kcal Sustainably-fished Typical value per 100g 714kJ/168kcal 8.6g 3.7g 6g 2.7g 14.6g 1g 400mg 3g
Sardines
Sardines
www.fish4ever.co.uk Sardines
Enter the code at
Enter the code at
in organic olive oil and lemon
in Garlic and Chilli Oil in organic Per serving Best before see pack Bedst før Se pack 496kJ/117kcal less than 1g in organic 19.92g 3.26g 6.9g 6.9g 9.9g 0.233g 92mg Sardines
in organic
www.fish4ever.co.uk
Sustainably-fished Sardines
Sustainably-fished Sardines
Per serving Best before see pack 637kJ/154kcal 12.7g 2.8g 2.1g 0.1g 8g 0.16g 63.3mg olive oil and lemon 8.16g 2.3g 0g 10g 0.2g 80mg 1.78g Moroccan sauce Per serving 571kJ/137kcal 12g 1.96g 4.14g 4.14g 5.94g 0.14g 48mg tomato sauce Per serving 438kJ/101kcal 5.16g 2.2g 3.6g 1.62g 8.76g 0.6g 240mg 1.62g
agriculture, certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredient24%)
Fish 4 ever
Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
Best before see pack Bedst før Se pack
Best before see pack Bedst før Se pack
Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
in Garlic and Chilli Oil
landbrug er certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 24%)
in organic olive oil and lemon
Ingredienser: Sardiner (75%), ekstra jomfru olivenolie* (19%), citron* (3%), citronsaft* (2%), havsalt (1%).*
NUTRITION INFORMATION Servings per package: 2 - Serving size: 48g spicy tomato sauce spicy tomato sauce of which saturates / heraf mættet fedtsyrer Carbohydrates / Koolhydraten of which sugars /waarvansuker Mackerel fillets in organic Mackerel fillets in organic mustard sauce mustard sauce NUTRITION INFORMATION Servings per package: 2 - Serving size: 48g (Drained weight) Energy / Energie Fat - Total / Vetten of which saturates / waarvan verzadigde vetzuren Carbohydrates/ Koolhydraten Mackerel fillets in organic Mackerel fillets in organic of which sugars /waarvansuker Protein / Eiwitten NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g of which saturates Carbohydrates of which sugars NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g of which saturates / waarvan verzadigde vetzuren Carbohydrates/ K
Ingredienser: Sardiner (75%), ekstra jomfru olivenolie*(18%) hvidløg*(5%), chili pulver*, hav salt. (*Økologiske
boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural
Sustainably-fished Sardines
boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural
Ingredients: Sardines (Fish) (75%), extra virgin olive oil* (19%), lemon* (3%), lemon juice* (2%), sea salt (1%).
* from organic agriculture, certified by CRAEGA ES-ECO-022-GA (total percentage of organic ingredients 19%)
and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
Ingredients:Sardines (Fish) (75%),extra virgin olive oil*: (18%), garlic*: (5%), chilli powder*, sea salt. *from organic
and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
Our careful catch and pack approach brings you these plump sardines caught by local small
Our careful catch and pack approach brings you these plump sardines caught by local small
Økologiske landbrug er certificeret af CRAEGA ES-ECO-022-GA (samlede andel af økologiske ingredienser 19%)
Sustainably-fished Sardines
spinach and seaweed sauce
spinach and seaweed sauce
120g
120g Energy / Energie Sustainably-fished Sustainably-fished Fat - Total / Vetten Protein / Eiwitten Salt/ zout Sodium 120g Sustainably-fished Sustainably-fished Salt/ zout Sodium Omega 3 120g Energy Fat - Total Protein Salt Sodium 120g Energy / Energie Fat - Total/ Vetten Protein / Eiwitten Salt/ zout Sodium Omega 3
120g
120g
Mackerel in organic
Mackerel in organic
120g
Sustainably-fished
Sustainably-fished
Fish 4 ever Fish 4 ever Fish 4 ever Fish 4 ever Fish 4 ever Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
Fish 4 ever
ES Made in Spain ES Made in Spain ES Made in Spain
0 O
0 O
1 0 . 2 0 3 8 P / 0 O Net weight: 120g 1 0 . 2 0 ES 8 P / 1 0 . 2 0 3 8 P / 1 0 . 2 0 3 8 P /
0 O
3
CE Allergy advice: For allergens, see ingredients in bold (total percentage of organic ingredients 39%) Trace your fish: CE Net weight / Nettovægt: 120g Trace your fish: CE Net weight / Nettovægt: 120g Trace your fish: CE Once opened keep refrigerated and consume within two days / Efter åbning holdbar 2 Packed in Spain / pakket i Spanien for Organico Realfoods, 3 City Limits, Reading, RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 / 137 Cardigan St, Carlton, 3053 VIC Australia. www.firstray.com.au Once opened keep refrigerated and consume within two days / Efter åbning holdbar 2 Packed in Spain / pakket i Spanien for Organico Realfoods, 3 City Limits, Reading, RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 / 137 Cardigan St, Carlton, 3053 VIC Australia.
Packed in Spain for Organico Realfoods,
3 City Limits, Reading, RG6 4UP, UK Tel:
Once opened keep refrigerated and Ingredienser: Makrel (54%), sennep* (36%), ekstra jomfru olivenolie* (8%), hvidløg*, løg, vand, hav salt sea salt certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredients 45%) Ingredients: Mackerel (Fish) (54%), mustard* (36%), extra virgin olive oil* (8%), garlic*, onion*, water, 0118923 8760 Imported in Australia by First Ray, Suite 173 / 137 Cardigan St, Carlton, 3053 VIC Australia. www.firstray.com.au organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk We only use traditional artisan methods in our packaging and only add ‘clean’ natural and bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats. in organic mustard sauce Sustainably-fished Mackerel fillets dage i køleskab. dage i køleskab. www.
consume within two days
Typical value per 100g

Sustainably-fished in organic spicy tomato sauce Sustainably-fished Mackerel fillets Fish 4 ever www.fish4ever.co.uk Enter the code at Sustainably-fished in organic mustard sauce Sustainably-fished Mackerel fillets Fish 4 ever Gemiddelde voedingswaarde per 100g 651kJ/155kcal 2.3g 0.8g 0.7g 0.45g 180mg Sustainably-fished Typical value per 100g Gemiddelde voedingswaarde per 100g 865kJ/206kcal 400mg
Mackerel Typical value per 100g 633kJ/152kcal less than 2g 352mg Mackerel fillets 8g 20g Mackerel fillets 15.7g 3.2g 1g 0.9g 15g 1g
Enter the code at
Enter the code at
www.fish4ever.co.uk
in organic spinach Best before see pack Bedst før Se pack 9.82g 1.68g 4.1g 14.4g 0.88g in organic 391kJ/93kcal in organic 519kJ/124kcal
in organic spicy tomato sauce
www.fish4ever.co.uk
Sustainably-fished Mackerel
and seaweed sauce spicy tomato sauce Per serving 4.8g 1.4g 0.48g 0.42g 12g 0.27g 108mg mustard sauce Per serving 9.4g 1.9g 0.6g 0.5g 9g 0.6g 240mg
certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 45%)
Per serving 380kJ/91.2kcal 5.9g 1g 2.46g less than 1.2g 8.64g 0.53g 212mg
Fish 4 ever
Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
Best before see pack Bedst før Se pack
Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
starch*, sea salt.*from organic agriculture / aquaculture, certified by CRAEGA ES-ECO-022-GA
Sustainably-fished Mackerel fillets
in organic spinach and seaweed sauce
Best before see pack
organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
in spinach and seaweed sauce
NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g of which saturates of which sugars NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g of which saturates / heraf mættet fedtsyrer Carbohydrates / Koolhydraten of which sugars /waarvansuker NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g of which saturates / heraf mættet fedtsyrer Carbohydrates / Koolhydraten of which sugars /waarvansuker
organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
We only use traditional artisan methods in our packaging and only add ‘clean’ natural and
Ingredienser: Makrel (54%), tomat* (35%), olivenolie (8%)*, citronsaft*,salt, chilipulver* (*Økologiske landbrug er
bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.
We only use traditional artisan methods in our packaging and only add ‘clean’ natural and
Sustainably-fished Mackerel
Ingredients: Mackerel (Fish) (60%), seaweed (10%)*, spinach (8%)*, onion*, olive oil*, garlic*, ginger*, potato
bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.
Our careful catch and pack approach sets the highest standard in quality and sustainability,
Our careful catch and pack approach sets the highest standard in quality and sustainability,
salt. *from organic agriculture, certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredient 45%)
Our careful catch and pack approach sets the highest standard in quality and sustainability,
(*Økologiske landbrug er certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 45%)
Ingredients: Mackerel fillets (Fish) (54%), Tomato (35%)*, Extra virgin olive oil (8%)*, Lemon juice*, Chilli pepper*, sea
120g
120g
120g
120g Energy Fat - Total Carbohydrates Protein Salt Sodium 120g Energy / Energie Fat - Total / Vetten Protein / Eiwitten Salt/ zout Sodium 120g Energy / Energie Fat - Total/ Vetten Protein / Eiwitten Salt/ zout Sodium
Fish 4 ever
Fish 4 ever
Fish 4 ever Fish 4 ever Fish 4 ever
Fish 4 ever
ES ES
ES 1 0 . 2 0 3 8 P / 1 0 . 2 0 3 8 P /
0 O
0 O
0 O
1 0 . 2 0 3 8 P / CE CE 5 034210 522354
CE