Page 3 - Meal Range Redesign
P. 3

Meal range idea  2                                                       The reasoning behind this idea is to use the IFC design and



                                                                                             incorporate it with the meal background iconography.
      Garlic and Chilli Oil
                                                    olive oil and lemon
      Garlic and Chilli Oil
                                                    olive oil and lemon
                                                                                                                                                organic tomato sauce
                                                                                                Moroccan sauce
                                                                                                                                                 organic tomato sauce
                                                                                                Moroccan sauce
                                                    Sardines in organic
                                                    Sardines in organic
  Sardines in
  Sardines in
                                                                                                                                          Sardines in
                                                                                                 Sardines in organic
                                                                                                 Sardines in organic
                                                                                                                                          Sardines in
                                                   Sustainably-fished
                                                    Sustainably-fished
      Sustainably-fished
      Sustainably-fished
                                                                                                                                               Sustainably-fished
                                                                                                 Sustainably-fished
                                                                                                 Sustainably-fished
                                                                                                                                               Sustainably-fished
                                                 Fish 4 ever
                                                 Fish 4 ever
  Fish 4 ever
   Fish 4 ever
                                                                                              Fish 4 ever
                                                                                                                                            Fish 4 ever
                                                                                              Fish 4 ever
                                                                                                                                            Fish 4 ever
                                                                      Once opened keep refrigerated and consume   Net weight: 120g   dage i køleskab.     Made in Spain   Allergy advice: For allergens, see ingredients in bold Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   (total percentage of organic ingredients 59%) RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 /  137 Cardigan St, Carlton, 3053 VIC Australia.   www.firstray.com.au  Trace your fish:  in organic Moroccan sauce  Once opened keep refrigerated and consume   Net weight / Nettovægt: 120g   dage i køleskab.  Made in Spain Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite  173 / 137 Cardigan St, Carlton, 3053 VIC  Australia. www.firstray.com.au  Trace your fish:  in organic tomato sauce  Sustainably-fished
                                                                       within two days / Efter åbning holdbar 2
                                                                                                                     within two days / Efter åbning holdbar 2
                           Made in Spain
                                                                                                                                                                 Once opened keep refrigerated and
                                                                                                                                                                            Australia. www.firstray.com.au
                                                                                                                                                                   consume within two days

                        Net weight / Nettovægt: 120g
 Net weight / Nettovægt: 120g
                                                                       Gemiddelde voedingswaarde per 100g
                                                                                                                    Typical value per 100g (drained) / Gemiddelde
                                           .
                                         Trace your fish:
 Trace your fish:
                                                                                                                     voedingswaarde per 100g (uitlekgewicht)
                                                                      Typical value per 100g (drained)  Fish 4 ever  almonds*,parsley*, sea salt.  *from organic agriculture, certified by CRAEGA ES-ECO-022-GA    cardamom*, nutmeg*, turmeric*, cayenne*, cloves*, white pepper*, onion*, red pepper*, raisins*,   Ingredients: Sardines (Fish) (40%), tomato*, olive oil*, garlic*, black pepper*, coriander*, ginger*, paprika*,    www.fish4ever.co.uk   Enter the code at  and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk  boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural   Our careful catch and pack approach brings you these plump sardines caught by local small   Sustainably-fished Sardines  Sustainably-fished Sardines  Fish 4 ever  landbrug er certificeret af CRAEGA ES-ECO-022-GA  (samlede andel af økologiske ingredienser 19%)  Ingredienser: sardiner (80%), tomat (12%)
                                                                                                                                                                         High in

       in Garlic and Chilli Oil
                                                                                                                                                                           3
                                      Sustainably-fished                (drænet):  133kJ/320kcal  132mg  Sustainably-fished  in organic Moroccan sauce  1033kJ/243kcal  17.1g  4.82g  0.52g  200mg  Sustainably-fished  Sustainably-fished  Typical value per 100g  714kJ/168kcal  14.6g  400mg
                                          Sardines                         26.5g  5.8g  4.4g  0.3g  16.6g  0.33g  Sardines  2g  1g  21g  3.7g  Sardines           Typical value per 100g  951kJ/229kcal  Sardines  8.6g  3.7g  6g  2.7g  1g  3g
                                           Enter the code at
  Enter the code at
                                                      in organic olive oil and lemon
                                     in Garlic and Chilli Oil                            in organic                 Best before see pack Bedst før Se pack  496kJ/117kcal  less than 1g  in organic  19.92g  3.26g  6.9g  6.9g  9.9g  0.233g  92mg  in organic
  www.fish4ever.co.uk
                                          www.fish4ever.co.uk
          Sustainably-fished Sardines
                                                                                                                    Per serving
                                                        Sustainably-fished Sardines
                                                                       Per serving  Best before see pack  637kJ/154kcal  12.7g  2.8g  2.1g  0.1g  8g  0.16g  63.3mg  olive oil and lemon  8.16g  2.3g  0g  10g  0.2g  80mg  1.78g  Moroccan sauce  Per serving  571kJ/137kcal  12g  1.96g  4.14g  4.14g  5.94g  0.14g  48mg  tomato sauce  Per serving  438kJ/101kcal  5.16g  2.2g  3.6g  1.62g  8.76g  0.6g  240mg  1.62g
 agriculture, certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredient24%)
                        Fish 4 ever
  Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
                                                                                                                        Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
                             Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
 Best before see pack Bedst før Se pack
                        Best before see pack Bedst før Se pack
                  in Garlic and Chilli Oil
 landbrug er certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 24%)
                                                                in organic olive oil and lemon
                                Ingredienser: Sardiner (75%), ekstra jomfru olivenolie* (19%), citron* (3%), citronsaft* (2%), havsalt (1%).*
                                                                      NUTRITION INFORMATION Servings per package: 2 - Serving size: 48g   of which saturates / heraf mættet fedtsyrer  spicy tomato sauce  spicy tomato sauce  Carbohydrates / Koolhydraten    of which sugars /waarvansuker    mustard sauce  mustard sauce  NUTRITION INFORMATION Servings per package: 2 - Serving size: 48g (Drained weight)  of which saturates / waarvan verzadigde vetzuren  Carbohydrates/ Koolhydraten    Mackerel fillets in organic   Mackerel fillets in organic   of which sugars /waarvansuker    NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g  of which saturates   Carbohydrates  of which sugars     NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g  of which saturates / waarvan verzadigde vetzuren  Carbohydrates/ Koolhydraten   of which sugars /waarvansuker
 Ingredienser: Sardiner (75%), ekstra jomfru olivenolie*(18%) hvidløg*(5%), chili pulver*, hav salt. (*Økologiske
  boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural
                                               boats. We only use traditional artisan methods in our packing and only add ‘clean’ natural
                                                                  Sustainably-fished Sardines
                                     Ingredients: Sardines (Fish) (75%), extra virgin olive oil* (19%), lemon* (3%), lemon juice* (2%), sea salt (1%).
 Ingredients:Sardines (Fish) (75%),extra virgin olive oil*: (18%), garlic*: (5%), chilli powder*, sea salt. *from organic
                                   * from organic agriculture, certified by CRAEGA ES-ECO-022-GA  (total percentage of organic ingredients 19%)
  and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
                                              and organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
   Our careful catch and pack approach brings you these plump sardines caught by local small
                                                 Our careful catch and pack approach brings you these plump sardines caught by local small
                               Økologiske landbrug er certificeret af CRAEGA ES-ECO-022-GA  (samlede andel af økologiske ingredienser 19%)
                    Sustainably-fished Sardines
                                     spinach and seaweed sauce
                                     spinach and seaweed sauce
                                            120g
                                            120g                          Energy / Energie  Fat - Total / Vetten   Sustainably-fished   Sustainably-fished   Protein /  Eiwitten  Salt/ zout  Mackerel fillets in organic   Mackerel fillets in organic   Sodium  120g  Sustainably-fished   Sustainably-fished   Energy / Energie  Fat - Total / Vetten   Protein /  Eiwitten  Salt/ zout  Sodium  Omega 3  120g  Energy   Fat - Total   Protein   Salt  Sodium  120g  Energy / Energie  Fat - Total/ Vetten   Protein /  Eiwitten  Salt/ zout  Sodium  Omega 3
                                                                                           120g
                                                                                                                                                                                     120g
                                                                                                                                        120g
                                Mackerel in organic
                                Mackerel in organic
                               Sustainably-fished
                                Sustainably-fished
 Fish 4 ever            Fish 4 ever                                  Fish 4 ever                                  Fish 4 ever  Fish 4 ever  Fish 4 ever
 Fish 4 ever
                                                                                                                   Fish 4 ever
                                                                     Fish 4 ever
                        Fish 4 ever
                                                                        Fish 4 ever
                                                                        Fish 4 ever
                             Fish 4 ever
                             Fish 4 ever
 ES                                                  Made in Spain                              Made in Spain          ES                  Made in Spain
 0 O
                                                                                                                        0 O
 1  0 . 2  0 3 8 P /        ES                                        1  0 . 2  0 ES 8 P /               Trace      1  0 . 2  0 3 8 P /
                                                                          0 O
                                                                         3
                             0 O
 CE  Net weight: 120g    1  0 . 2  0 3 8 P /                             CE                                            CE
                            CE                 Net weight / Nettovægt: 120g    Trace your fish:  Net weight / Nettovægt: 120g             Once opened keep refrigerated and consume  within two days / Efter åbning holdbar 2   Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite  173 / 137 Cardigan St, Carlton, 3053 VIC  Australia. www.firstray.com.au  Once opened keep refrigerated and consume  within two days / Efter åbning holdbar 2   Packed in Spain / pakket i Spanien for  Organico Realfoods, 3 City Limits, Reading,   RG6 4UP, UK Tel: 0118923 8760 Imported in Australia by First Ray, Suite 173 /  137 Cardigan St, Carlton, 3053 VIC Australia.
                                                                                                Once opened keep refrigerated and   consume within two days   Ingredienser: Makrel (54%), sennep* (36%), ekstra jomfru olivenolie* (8%), hvidløg*, løg, vand,  hav salt  Packed in Spain for Organico Realfoods,   sea salt certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredients 45%) 3 City Limits, Reading, RG6 4UP, UK Tel:   Ingredients: Mackerel (Fish) (54%), mustard* (36%), extra virgin olive oil* (8%), garlic*, onion*, water, 0118923 8760 Imported in Australia by First Ray, Suite   173 / 137 Cardigan St, Carlton, 3053 VIC your fish:  organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk  We only use traditional artisan methods in our packaging and only add ‘clean’ natural and   bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.   Our careful catch and
                                                                                                           Australia. www.firstray.com.au
                                                                                                                                            Gemiddelde voedingswaarde per 100g
            (total percentage of organic ingredients 39%)
                   Trace your fish:
         Allergy advice: For allergens, see ingredients in bold
                                                                                                                                           Typical value per 100g

                                                                 Sustainably-fished    in organic spicy tomato sauce  Fish 4 ever   www.fish4ever.co.uk   Enter the code at Sustainably-fished  in organic mustard sauce  Sustainably-fished Mackerel fillets  Fish 4 ever 651kJ/155kcal  0.45g  180mg  Sustainably-fished  Typical value per 100g Gemiddelde voedingswaarde per 100g  865kJ/206kcal  400mg
                                                                    Mackerel                    Typical value per 100g  633kJ/152kcal  less than 2g  352mgMackerel fillets  8g  2.3g  0.8g  0.7g  20g  Mackerel fillets  15.7g  3.2g  1g  0.9g  15g  1g
                                                                 Enter the code at
                     Enter the code at
                                                               www.fish4ever.co.uk
                                                                in organic spinach                 9.82g  1.68g  4.1g  14.4g  0.88g  in organic            in organic
                    www.fish4ever.co.uk
                                                                              in organic spicy tomato sauce
                                    Sustainably-fished Mackerel
                                                                and seaweed sauce                          spicy tomato sauce              Per serving  391kJ/93kcal  4.8g  1.4g  0.48g  0.42g  12g  0.27g  108mg  mustard sauce  Per serving  519kJ/124kcal  9.4g  1.9g  0.6g  0.5g  9g  0.6g  240mg
                                                     certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 45%)
                                                                                                Per serving  380kJ/91.2kcal  5.9g  1g  2.46g  less than 1.2g  8.64g  0.53g  212mg
                                                 Fish 4 ever
                                                    Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
                                                                                          Sustainably-fished Macker
                                               Best before see pack Bedst før Se pack
                                                                                              Allergy advice: For allergens, see ingredients in bold / Allergiinformation: Allergener - se fremhævede ingredienser.
             starch*, sea salt.*from organic agriculture / aquaculture, certified by CRAEGA ES-ECO-022-GA
                                                                               Sustainably-fished Mackerel fillets
                                 in organic spinach and seaweed sauce
    Best before see pack
                                                                   organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
                                            in spinach and seaweed sauce
                                                                                                NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g  of which saturates   NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g   of which saturates / heraf mættet fedtsyrer Carbohydrates / Koolhydraten   of which sugars /waarvansuker    NUTRITION INFORMATION Servings per package: 2 - Serving size: 60g   of which saturates / heraf mættet fedtsyrer  Carbohydrates / Koolhydraten   of which sugars /waarvansuker
                        organic ingredients. Learn more about canned fish you can trust at www.fish4ever.co.uk
                                                                     We only use traditional artisan methods in our packaging and only add ‘clean’ natural and
                                                                       bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.
                                                       Ingredienser: Makrel (54%), tomat* (35%), olivenolie (8%)*, citronsaft*,salt, chilipulver* (*Økologiske landbrug er
                          We only use traditional artisan methods in our packaging and only add ‘clean’ natural and
                                              Sustainably-fished Mackerel
               Ingredients: Mackerel (Fish) (60%), seaweed (10%)*, spinach  (8%)*, onion*, olive oil*, garlic*, ginger*, potato
                           bringing you 100% pole and line fished meaty Mackerel fillets, caught by local small boats.
                                                                         Our careful catch and pack approach sets the highest standard in quality and sustainability,
                                                         salt. *from organic agriculture, certified by CRAEGA ES-ECO-022-GA) (total percentage of organic ingredient 45%)
                             Our careful catch and pack approach sets the highest standard in quality and sustainability,
                                                                                               (*Økologiske landbrug er certificeret af CRAEGA ES-ECO-022-GA) (samlede andel af økologiske ingredienser 45%)
                                                           Ingredients: Mackerel fillets (Fish) (54%), Tomato (35%)*, Extra virgin olive oil (8%)*, Lemon juice*, Chilli pepper*, sea
                                                                                                                  120g
                                                                      120g                        Energy   Fat - Total   Carbohydrates  of which sugars     Protein   Salt  Sodium  120g  Energy / Energie  Fat - Total / Vetten   Protein /  Eiwitten  Salt/ zout  Sodium  120g  Energy / Energie  Fat - Total/ Vetten   Protein /  Eiwitten  Salt/ zout  Sodium
                                                                                                                                                            120g
                                                                      120g
                                                                                          Best before see pack Bedst før Se packel fillets
                                                Fish 4 ever
    Fish 4 ever                                 Fish 4 ever                               Fish 4 ever
    Fish 4 ever
                                                                                          Fish 4 ever
        ES                                       1  0 . 2  0 ES 8 P /
                                                    0 O
                                                   3
     1  0 . 2  0 3 8 P / 0 O                       CE                                        ES
                                                                                              0 O
                                                                                             3
        CE                                                                                 1  0 . 2  0 CE 8 P /  5 034210 522354
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