Page 53 - FULL REPORT 30012024
P. 53

2.7     Technology Acceptance Model (TAM)




                                According to De Camargo Fiorini et al. (2018), the Technology Acceptance

                                Model (TAM) is an information systems theory that offers insights into how
                                to encourage individuals to accept and effectively utilize technology. TAM

                                posits that the acceptance of a computer system relies on two primary factors:
                                perceived  usefulness  and  perceived  ease  of  use.  One  of  the  model's

                                fundamental features is its emphasis on the perceptions of potential users. In

                                other words, even if the creator of a particular technology product believes in
                                its utility and user-friendliness, its acceptance among potential users depends

                                on  whether  these  users  share  the  same  beliefs.  The  healthcare  sector  has
                                extensively  applied  TAM  to  gain  a  deeper  understanding  of  technology

                                acceptance,  especially  in  the  context  of  Electronic  Health  Record  (EHR)
                                systems,  mobile  health  applications,  telemedicine,  and  various  other

                                information systems (Rahimi et al., 2018).



                        2.7.1  Perceive Usefulness (PU)



                                Perceived usefulness (PU) stands as a pivotal construct within the TAM, a

                                theoretical  framework  employed  to  elucidate  and  forecast  individuals'
                                willingness  to  accept  and  engage  with  technology.  This  crucial  concept

                                revolves around the extent to which an individual holds the belief that the

                                utilization of a specific technology will contribute to an enhancement in their
                                job performance or simplification of their daily life (Setiawan et al., 2023).

                                In essence, it reflects the perception that technology adoption can lead to
                                practical benefits and improved overall functioning. This construct forms the

                                cornerstone of TAM, providing a valuable lens through which to comprehend
                                individuals' attitudes and behaviours regarding technology adoption.












                                                               36
   48   49   50   51   52   53   54   55   56   57   58