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SUCCESS SECRET
INNOPROM ONLINE:

manufacturers can use the

pandemic for their own

benefit

Against the backdrop of trends Such an opinion was expressed at the INNOPROM
in economic isolation, the breakdown ONLINE session by Mikhail Makarov, Russia’s trade
of traditional production and trade representative in France. According to him, in Europe now
chains caused by the pandemic, and there is "national egoism". Developed countries show
at the same time, the weakness of that in the days of crisis everyone acts as pragmatically
the ruble, domestic business has the as possible, fighting only for themselves in order to
opportunity to replace drop-down withstand the virus and keep companies competitive
chains in international markets. on the world market. The decision to close the borders
within the European Union, Makarov recalled, was made
not at the EU level, but by individual states. This affected
several billion Europeans, led to the breakdown of trade
and production chains, many industries stood up.
"But the business is adapting and starting to form
production chains within the countries, more and more
focusing on the local market," said the trade representative. "But it is obvious that breaking
international cooperative ties will lead to higher costs." In this regard, against the background
of a weak ruble, Russia has a good opportunity to replace drop-down chains in international
markets.
With the trade representative in France, all the experts who took part in the discussion of
the antithesis of isolationism-globalization in production agree: even such a powerful limiter as
the world pandemic cannot stop the processes of industrial and economic globalization.
"It’s important for us that Russian campaigns not only export finished products," said
Nikita Gusakov, vice president of the Russian Export Center, "but actively integrate into the
chains that exist both in the West and in the East in order to be competitive in the global
market."
As an illustration, Gusakov cited cooperation with Samsung, which launched production
in the Russian Federation and increased exports of equipment from Russia to the CIS countries,
and the Volkswagen Group, which has increased engine production in our country and is now
supplying units to its plants in the Czech Republic and Germany.
"Closure carries more risks, and the benefits are short-term and short-term," said Alexey
Gruzdev, Deputy Minister of Industry and Trade of the Russian Federation. ‘’When there was a
wave situation with the spread of the pandemic, the first reaction was to protect your economy,
to close the possibility of the departure of important components, raw materials."
However, there is a realization that it is effectively impossible to exist outside of cooperation,
because in this case you will be outside the sources of technology and raw materials.
The representative of the Ministry of Industry and Trade emphasized that today it is
extremely important to form numerous, multi-vector production chains, where at each stage
there should be a backup channel. This will insure the economy from the effects of adverse
conditions, including those associated with geopolitical factors.
Sergey Kravchenko, President of Boeing Russia & CIS, also believes that international
cooperation, especially in strategic areas, is inevitable. "Without a Russian titanium, not a single
plane takes off. In the next 20 years, Russia needs one thousand three hundred new aircraft.
We are confident that the United Aircraft Corporation will occupy a huge niche, we are confident
that both Boeing and Airbus will fly here, so in the field of aviation and space we are doomed to
cooperate."
According to the participants in the discussion, in addition to the space and nuclear
aviation industries, Russian companies are able to succeed in the global market of logistics
services, knowledge-based services, in the field of digitalization, in technological cooperation.

Text: Konstantin Balagayev (Yekaterinburg)
rg.ru
38 Stanochniy park