Page 45 - MENU Magazine - Nov/Dec 2017

FRESH
50%
OF OUR TRANSACTIONS THIS YEAR ARE "TAP"
if you can speed the process up, and turn the table, the customer wins and the restaurant has a better outcome. Order-ahead and loca- tion-based services is another big piece. Typi- cally, kitchens aren’t the hold up in a speedier customer experience. It’s actually the queue to place an order and pay, so restaurateurs can get more turn out of the kitchen. We spend a lot of time wondering about and researching the business problems these restaurants are facing; whether it is ne dining where it’s about turning tables vs QSR where it’s about moving that line.
WHAT ABOUT APPS?
If you are going to use a mobile app, you want to make sure you’re not managing the credit cards yourself to protect the integrity and security of the transaction and your customers. Restaura- teurs don’t necessarily understand or want to manage security and that’s why we are a trusted partner—we manage more than a trillion dollars in merchant processing volume globally.
HOW ARE YOU PLANNING TO GROW THE CANADIAN PORTION OF THE BUSINESS? Partnerships with organizations like Restau- rants Canada help us align our brand with their brand, then we put together special pricing and service packages for end customers. We think a
lot about this market as it moves towards more transparency and simplicity.
We have been very successful with businesses crossing the border and doing business in both the US and Canada. Cyber-security is a critical focus, particularly with nuanced businesses. Our customers integrate with Chase once and can do business easily in both countries.
WHAT IS THE FOODSERVICE
STRATEGY FOR CHASE?
We want to be an integration point of choice for all of the applications that a restaurant might want to use: from restaurant manage- ment to order ahead. We’re very focused on making that seamless and frictionless.
WHAT ARE RED FLAGS CANADIAN OPERATORS SHOULD BE CAUTIOUS OF?
• Paymenttechnologyshouldbesimpletoun- derstand—watch out for companies o ering things that require a lot of clickthroughs.
• Watchoutforfeesthatarenottransparentor consolidated. As an owner, you have the right to know your costs and details.
• Canadaisaverychipandpin-focusedmar- ket, and this absolves liability from restaurant owners, but there are still a few tips to know to avoid fraud.
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