Page 47 - MENU Magazine - Nov/Dec 2017

HostMilano 2017
A GREAT SUCCESS FOR THE CANADIAN DELEGATION
The 40th edition of HostMilano took place last month from October 20-24 in Milan. Record numbers of attendees descended on Milan including our Canadian delega- tion, which included Restaurants Canada sta and members! A total of 93 selected buyers made up the Canadian delegation visiting Host 2017.
The Buyers Program was one of the most international gatherings of decision makers in the global world of hospitality. Wel- coming about 1,500 selected executives, purchasing managers, interior designers and professionals, the program resulted in thousands of pro table business meetings.
BUSINESS DEVELOPMENT ARCHITECTURE WORKS
Host has been working for the last two years on the promotion of HostMilano in Canada, one of the countries with the best increases in all the gures in 2017. The collaborations with Canadian part-
ners, led by Restaurants Canada, added great value to this Milanese event!
Host created partnership opportunities
and signed agreements with Restaurants Canada (for three Host editions 2017+19+ 21), Baking Association of Canada, OCSA & WCSA the Ontario & the Western Conve- nience Stores Associations, the NEWH the Hospitality Industry Network (Canada & USA), IDC Interior Designers of Canada and the American Society of Interior Designers (USA, with Canadian members).
“HOST IS A SUCCESS STORY THAT IS ALMOST UNIQUE
IN THE INTERNATIONAL WORLD OF EXHIBITIONS AND EVENTS. THANKS ALSO TO THE CHARM AND ALLURE OF ITALIAN STYLE, EVERY TWO YEARS HOST CONFIRMS MILAN AS THE WORLD CAPITAL OF THE VARIOUS ASPECTS OF GLAMOUR AWAY FROM HOME. IN THIS SENSE,
WE HAVE BEEN PARTICULARLY IMPRESSED BY THE EVER-INCREASING COMMITMENT OF THE EXHIBITORS TO CONTEXTUALISING THEIR PRODUCT WITH TRUE STORYTELLING TECHNIQUES...”
FABRIZIO CURCI, CEO AND DIRECTOR GENERAL OF FIERA MILANO SPA.
WE WERE AT HOSTMILANO 2017 AND THE SHOW WAS A RECORD SUCCESS!
187,602
PROFESSIONAL VISITORS
(+24.3% compared with 2015)
72,699
INTERNATIONAL,
38.8% of the total
(+20.4% compared with 2015)
177
COUNTRIES REPRESENTED
NOVEMBER / DECEMBER 2017 MENU 47