Page 138 - Massage Therapy School Program

Massage Therapy & Retailing – Presentation Outline
Presentation Outline: Massage Therapy & Retailing
Introduction: As product sales are becoming more common in massage clinics and spas, you need the tools to be successful at retailing and incorporating product sales effectively and ethically into your massage business.
Slide Notes and discussion questions
1.
Massage Therapy and Retailing sponsored by Performance Health. Curriculum designed by Cherie Sohnen-Moe and Lynda Solien-Wolfe.
■ Provide a copy of the Student Handout: Massage Therapy and Retailing (used for note taking), the Massage Therapy Win/Win/Win article, and the Biofreeze® Build Your Practice folder to each student.
2.
The goals of the massage therapy and retailing presentation are to create an understanding that the role of retailing is an integral part of massage therapy. To increase your comfort with retailing and to learn how to effectively integrate product sales into your practice.
3.
Some of the topics that will be covered in this presentation are, retailing reality, advantages and disadvantages of retailing, the 3 C’s of effective sales, how to ethically retail products and the ten tips on retailing.
4.
What is Retailing? How do you define retailing? What is the importance of retailing in the massage and spa setting?
5.
Retailing is simply the selling of products or goods.
6.
The two main ways to increase revenue in your massage therapy practice or spa--either increase the number of clients you serve or increase the amount you sell to the same number of clients.
■ Discuss the time it takes to do each option. List the short term and long term advantages and disadvantages.
7.
Retail sales create passive income.
■ Discuss the advantage of not relying solely on hands-on income.
8.
The advantages of retailing include adding value to your treatments, extending the treatment benefits at home, and increasing your bottom line.
■ List other advantages that students may see in retailing.
9.
Some of the disadvantages of retailing may be more paperwork, dealing with sales tax, spending more time on purchasing and processing retail sales
■ List other disadvantages that students may see in retailing.
10.
There are three distinct groups that influence a retailing program. Each group has expectations and concerns. We will cover each group in depth. These groups are clients, employers and massage therapists.
©March 2012, P05507, Rev. 0