Page 42 - midJersey Business - April 2015

Your Business

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Marketing

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CONVICTION.
How do your values

show themselves in
your life? In the way you

carry yourself ? In your
conversations, friend-

ships, choices? How do

others know what you
stand for?

People with strong
brands—those who are

most inluential and apt
to attract followers and

allies—are mission-driven.
Their words and deeds

are predictably consis-
tent with their values.

Conviction is more than a
noble concept; it’s about

having an unimpeachable
character that’s working in

the service of something

greater than yourself.
Again, what’s the “greater

good” that you’re striving
for and is it known to others through the

large and small behavioral choices you
THE4C’SOF
make on a regular basis?

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BRAND MANAGEMENT
ips for creating a strong legacy |
By DeEtta Jones
CARING.
Managing your brand means
Tcaring enough about how you’re

here are plenty of reasons to a shallow brand seemingly for the sole perceived to invest time and be open to
care about your brand, and purpose of increasing the number of
behavioral modifications. People most

high among them should be social media followers. But before you too in control of their brand can keep small
to make your voice heard: hastily follow that line of thinking, con- the gap between how they see themselves

your unique voice. Voice sider the bigger picture—and your values. and how others see them. Research
is the contribution made Where do you want your name and legacy
shows that with ascension in titular

to something larger than oneself. It’s the to appear in people’s minds and hearts?
leadership this becomes more difficult,

medium for sharing one’s purpose, values, Some of the most fundamental ele- particularly because there’s less access to
talents, and vision for the future.
ments of a value-rich personal brand the unfettered truth. Simply, the higher

Yes, there are plenty of examples in are relected in the four C’s of brand one goes up the proverbial ladder, the
contemporary society of people creating
management:
smaller the peer group becomes. Fewer

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