Page 76 - DWN Regional Leader Handbook_Print (1)

Event Promotion MARKETING PLAN

• Focus on consistent key messaging to build
4 Key objectives
authority and increase brand equity across all
communications.

• Alignment with Dairy Tomorrow Strategy,
especially building great workplaces for New
Zealand’s most talented workforce and growing
vibrant and prosperous communities.

• Tell our stories about our people across multiple
platforms.
Improved use of Dairy Women’s Network platforms
and channels to increase engagement and build
profile.

Key messages
• Empower our people to make a difference in the
dairy industry by providing a place for people
to connect, share knowledge and develop
leadership skills.

• We are the go-to organisation when it comes
to empowering women to succeed in their
businesses.

• We empower our community to build connection
with all ages and stages. We invite women to
develop and grow in an environment safe from
judgement and ego.

• By telling our stories openly and honestly, we will
make a difference in the industry.

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