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THRUST 3: SUSTAINABLE COMMUNITY & INDUSTRIAL ENGAGEMENT
                                                COMMUNITY
                                                                           TARGET
                   NO.   PERFORMANCE INDICATOR    REFERENCE
                                                               2021   2022   2023   2024   2025

                                                     MyRA
                                                    SETARA
                        Amount of community/industry   AACSB    RM    RM 1   RM    RM2    RM 3
                    1
                        engagement funding                     0.5 mil   mil   1.5 mil   mil   mil
                                                   MYMOHES
                                                      JIM


                   OPERATIONAL DEFINITION


                   The  income  (cash/in-kind)  generated  from  industry/community  through  contract  research,
                   consultancy, endowment, services, rental, gifts, CSR activities, scholarship and other forms of
                   income generated.


     142
                   ACTION PLAN                                         SCHOOLS/DEPARTMENTS
                                                                       INVOLVED
                     •  Promote Knowledge Transfer Programme
                     •  Enhance visibility through directory of experts  Centre for University-Industry
                                                                       Collaboration




                   MONITORING MECHANISM


                     •  Task force for Community Engagement Management System
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