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THRUST 3: SUSTAINABLE COMMUNITY & INDUSTRIAL ENGAGEMENT
COMMUNITY
TARGET
NO. PERFORMANCE INDICATOR REFERENCE
2021 2022 2023 2024 2025
MyRA
SETARA
Amount of community/industry AACSB RM RM 1 RM RM2 RM 3
1
engagement funding 0.5 mil mil 1.5 mil mil mil
MYMOHES
JIM
OPERATIONAL DEFINITION
The income (cash/in-kind) generated from industry/community through contract research,
consultancy, endowment, services, rental, gifts, CSR activities, scholarship and other forms of
income generated.
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ACTION PLAN SCHOOLS/DEPARTMENTS
INVOLVED
• Promote Knowledge Transfer Programme
• Enhance visibility through directory of experts Centre for University-Industry
Collaboration
MONITORING MECHANISM
• Task force for Community Engagement Management System