Page 205 - UUM_SPP_III_2021-2025

4
THRUST
Financial Sustainability

THRUST 4: FINANCIAL SUSTAINABILITY
INCOME FROM NON-ACADEMIC ACTIVITIES
PERFORMANCE TARGET (in RM)
NO. REFERENCE
INDICATOR 2021 2022 2023 2024 2025
21 Other revenue UNIVERSITY 5 mil 9 mil 9 mil 9 mil 9 mil

OPERATIONAL DEFINITION

Gross income from other activities as at year of evaluation.

Other activities refer to:

1. Activities related to graphic design, photography, movie and video production and talent-related
activities under Creative Art & Commercial Event unit
2. Sales of publications by UUM Press
3. Healthcare activities under Medical Department UUM
4. Alumni activities under Alumni Centre
5. IT facilities (fibre optic/Wi-Fi) under UUMIT
6. Activities related to tourism hub under UUM Enterprise
7. Leisure and culinary activities under School of Tourism, Hospitality and Events Management

203
ACTION PLAN SCHOOLS/ DEPARTMENTS
INVOLVED

• Improve sales activities and promotion through publication
sales and newsletter activities Unifilm, UUM Press,
• Increase promotional activities on corporate video services, University Health Centre,
such as Multi Camera Production Alumni Centre, UUMIT and
• Increase coverage of medical diagnostic UUM services to School of Tourism, Hospitality
the public through opening of branches at all districts in and Events Management
Kedah and one in Kuala Lumpur
• Offer health profile package
• Optimise IT facility (Fibre Optic/Wi-Fi) with rental and
promotion to outside parties, such as Maxis, Digi, Celcom
and others with 'win-win' concept

MONITORING MECHANISM

• Bursar’s Office