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4
THRUST
Financial Sustainability
THRUST 4: FINANCIAL SUSTAINABILITY
INCOME FROM NON-ACADEMIC ACTIVITIES
PERFORMANCE TARGET (in RM)
NO. REFERENCE
INDICATOR 2021 2022 2023 2024 2025
Branding of
17 University UNIVERSITY 1 mil 1 mil 1 mil 1 mil 1 mil
Infrastructure
OPERATIONAL DEFINITION
Gross income from rebranding of INASIS hall and academic/administrative buildings as at year of
evaluation.
ACTION PLAN SCHOOLS/ DEPARTMENTS
INVOLVED
• Draft policies on branding contribution for potential 199
contributors Department of Business
• Identify potential contributors based on area of Strategy and Development and
expertise/business Student Accommodation
Centre
MONITORING MECHANISM
• Department of Business Strategy and Development and Student Accommodation Centre