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4
                                                                                                      THRUST
                                                                                             Financial Sustainability













                                  THRUST 4: FINANCIAL SUSTAINABILITY
                                             INCOME FROM NON-ACADEMIC ACTIVITIES

                                 PERFORMANCE                                TARGET (in RM)
                             NO.                REFERENCE
                                   INDICATOR                  2021     2022     2023     2024     2025
                                 Branding of
                             17  University     UNIVERSITY    1 mil    1 mil    1 mil    1 mil     1 mil
                                 Infrastructure


                             OPERATIONAL DEFINITION


                             Gross income from rebranding of INASIS hall and academic/administrative buildings as at year of
                             evaluation.




                             ACTION PLAN                                         SCHOOLS/ DEPARTMENTS
                                                                                 INVOLVED

                                  •  Draft policies on branding contribution for potential                         199
                                    contributors                                 Department of Business
                                  •  Identify potential contributors based on area of  Strategy and Development and
                                    expertise/business                           Student Accommodation
                                                                                 Centre




                             MONITORING MECHANISM



                                  •  Department of Business Strategy and Development and Student Accommodation Centre
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