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THE UNIVERSITY’S OBJECTIVES

Universiti Utara Malaysia (UUM) was established to primarily develop and
promote management education in the country. Its academic programmes
are especially geared towards providing a broad spectrum of academic
knowledge and intellectual skills in the areas of management, accounting,
economics, information technology, public administration, human resource
management, entrepreneurship, finance and banking, law, marketing,
management of technology, communication, social work, multimedia,
education, decision sciences, international affairs, business management,
tourism, muamalat administration, development management, logistics
and transportation, hospitality, risk and insurance management, media
technology, agribusiness management sciences, business mathematics,
industrial statistics and counselling. UUM also acts as a catalyst for socio-
economic development in the northern region of Peninsular Malaysia.
It is envisaged that the University’s basic infrastructure, state-of-the-art
facilities and pool of international human resources can provide the much
needed impetus to develop and sustain, most, if not all, socio-economic
activities in the region.

In addition to its core business of providing quality teaching, conducting

20 extensive research, and promoting a culture of scholarly publications, the
University contributes to the social, economic and intellectual development
of the community beyond the Campus. The University plays a crucial
role in engaging with the surrounding local community in community-
based projects, and in developing or strengthening community-university
partnerships through collaboration with other government agencies and/
or the private sector.

The University’s objectives are aptly embodied in the following three major
thrusts:

▪ To be the centre of excellence for management education.
▪ To be the leading referral centre in all aspects of management
scholarship and practice.
▪ To be the premier resource centre in the field of management
studies.