Page 3 - Women's Soccer Scene Issue No.5 2020-21

Weetabix Food Company and the Football Association have partnered to encourage the
nation to embrace healthy choices through their new ‘Eat Well, Live Well, Play Well'
initiative.
The partnership will see the nation's favourite cereal become the Official
Breakfast Category Partner of the England Women's and Men's Senior Teams and lead
partner of Wildcats.
Weetabix will become the headline partner of The FA's girl's participation
programme, Wildcats, which will be renamed to ‘Weetabix Wildcats'. Wildcats is for
girls aged 5-11 who want to get involved with football for the very first time or want the
opportunity to play with other girls their own age. There are currently over 1,600
Wildcats providers across England, giving girls the opportunity to play football in a fun
and friendly environment which provides the perfect setting for girls to stay active,
build confidence and meet new friends.
Weetabix and The FA are committed to doubling the number of Wildcats
providers by the end of 2024 and will work closely with performance experts at St.
George's Park to implement learning about nutrition as part of the Weetabix Wildcats
programme.
The new partnership will focus on Weetabix Original's nutritional credentials,
being low in sugar, salt, and fat, as well as high in fibre, helping to support the health
of the nation with a strong start to the day
Gareth Turner, Head of Brand at Weetabix, said: "This is huge news for
Weetabix. We are already known as the nation's favourite cereal and working with The
FA will only cement this further.
"This partnership reinforces our belief that everyone can achieve their best with
a proper, Weetabix start to the day, and we're delighted that we can bring the Weetabix
advantage to the next generation of talent through our work with the ‘Weetabix
Wildcats' and England Women's and Men's teams.
"We are looking forward to collaborating with our customers in all trade
channels to bring this to life during what are set to be two huge summers of sport.
Stand-out activations in store, warehouses and online will undoubtedly drive footfall
to the cereal aisle and raise awareness of the entire category, tapping into heightened
shopper interest."
Kathryn Swarbrick, The FA's Commercial and Marketing Director,
commented: "Providing girls equal access to participate in football is an organisational
priority. This will only be achieved with the support of committed partners and we're
delighted to welcome Weetabix to join us on this journey. The joint ambition to double
Weetabix Wildcats sessions by the end of 2024 will play a crucial role in ensuring girls
across the country have a fun, friendly and safe environment to play the game.
We're thrilled to also announce Weetabix as the Official Breakfast Partner of
the England Senior Teams ahead of the next two huge summers for English football."
The partnership will run from April 2021, ahead of two big summers for
England's Men's and Women's teams with the UEFA Euro in 2021 and UEFA Women's
Euro in 2022. Supporting activity will feature across all Weetabix-branded cereal
products, including Oatibix.
Issue no. 5 - 3 December 2020 news@womenssoccerscene.co.uk