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STRATEGIC PLAN
As People of Action, we share a strong sense of and the world face. It protects the value of human
purpose. connection in an age of technology. It lays out a
path for bringing great ideas to the forefront of the
More than a century ago, we pioneered a new
global imagination of what’s possible.
model of service leadership grounded in person-
to-person connections. Today, those connections And our plan will provide us with a continuity of
are a network that spans the globe—bridging vision from year to year, keeping us moving toward
cultural, linguistic, generational, and geographic fulfilling our shared purpose.
barriers—and shares the vision of a better world.
This is our Action Plan.
As People of Action, we understand that fulfilling
that vision requires a plan. This is Rotary’s plan for PRIORITY 1: Increase Our Impact
the next five years: to increase our impact, expand People of Action are effective problem-
our reach, enhance participant engagement, and solvers.
increase our ability to adapt........
Why do Rotarians achieve so much? We invest
By helping to realize the goals of this plan, you
in relationships. We make decisions grounded
ensure a stronger and even more effective future
in evidence. We know how to mobilize our
for Rotary—a tremendous legacy. Our plan is
networks to create solutions that last. And we’re
rooted in our tried-and-true values and builds on
always learning from our experiences in projects,
the remarkable capabilities and spirit of Rotarians.
clubs, and careers. Throughout the fight to end
It is clear-eyed about the challenges that Rotary polio, we’ve shown what we can do when we
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