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PHASE 2 — DEVELOP A VISION: WHAT DO WE WANT OUR CLUB TO BE LIKE?

CLUB CHARACTERISTICS

Rotary’s vision statement asks us to “unite and take action to create lasting change.” List five to seven
characteristics you want your club to have within three to five years that will help realize that vision,
e.g. fun, service-oriented, innovative, representative of the community, etc.

CHARACTERISTICS

VISION STATEMENT
A vision statement defines your desired future and provides direction for TIP

what you want your club to be. Write a one-sentence vision statement
with your strategic planning team using the list of club characteristics as a Your vision statement
reference. should resonate with club
members. One example
Potential questions to consider:
could be: “Our vision is to
• What will our club look like in three to five years? be recognized as the service
club that supports youth in
• How will we know we’ve succeeded?
our community.”
• What do we want to achieve?

VISION STATEMENT

CLUB BANNER EXCHANGES SHOWCASE LOCAL FLAiR, GLOBAL FRiENDSHiP

One of Rotary’s most colorful traditions is members’ exchanging club banners. Clubs display their own decorative banners
at meetings and district events, and Rotarians who travel to other countries often take these banners to exchange with the
clubs they visit.
The banners often include symbols or images of a club’s town,
region, or country. Some represent local cultural traditions or artistry
by featuring leather work, weaving, embroidery, or hand-painted
designs. Many of the banners are works of art in themselves.
Exchanging banners became so popular that the Rotary International
Board of Directors was concerned that the practice would place a
financial burden on clubs. In 1959, it urged members to “exercise
discretion, moderation, and measured judgment in making
provision for such exchanges.”
Today, the tradition continues as a way for clubs to express their
friendship.
The approximately 20,000 banners in Rotary’s archives reflect clubs’
hometown pride and their connection to Rotary International.

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