Page 9 - The 2021 Spring & Summer Club Braman Magazine

“Air”-ing
the Laundry

BRAMAN MOTORCARS CLIENTS ARE WELL-ACQUAINTED with the
concept of more. In addition to the privilege of owning some of the
most outstanding vehicles available, Club Braman members receive
exclusive access to concerts, launch parties, track events, discounts at
local businesses, and MORE. While one can purchase a car anywhere,
the more is what brings people back to Braman again and again.

The same can be said for OZO2 Eco Dry Cleaners. Co-Founder Irina
Rothenberg’s mission was to provide her customers an experience far
beyond that of a typical shirt or pants drop-off. Within their customer To learn more about OZO2’s process, products,
care locations in West Palm Beach and Palm Beach Gardens, patrons services, and locations, visit OZO2USA.com.
can find a carefully curated selection of cleaning products, household
items, shoe repair, rug cleaning services, and even onsite alterations.
The overall aesthetic and quality of service wouldn’t be considered out
of place on Worth Avenue.

Most crucially, all products and services are inspired by eco-conscious
procedures. Unlike other dry cleaners, OZO2 eschews the use of the
carcinogenic solvent commonly referred to as “Perc.” Instead, ozone
is injected into the water during washing, which results in extreme
decontamination—and provides a catchy business title. This has
perhaps never been more necessary than amidst the backdrop of a
worldwide pandemic. Linens and bedding in particular have become a
bulk of Irina’s everyday business, as clients spend more time confined
at home.

In fact, OZO2’s clients need not leave the safety of their domicile at
all, thanks to complimentary pickup and drop-off services available
throughout every corner of the county. It’s this emphasis on quality
care and personalized service that has led to Irina’s clients entrusting
OZO2 with everything from high-end and vintage garments
to everyday wearables. For regular customers, OZO2 is more a
complement to a healthy, environmentally-conscious lifestyle than a
simple laundry service.

Irina’s client-centric philosophy was one she was pleased to find
reciprocated at Braman BMW of West Palm Beach during her recent
search for a new vehicle. Though she had always heard great things,
she’d never before been a Braman customer until she found herself
cross-shopping small luxury SUVs. While she fell in love after a quick
jaunt in an X1, it was the entirety of the purchase experience that left
Irina convinced of Braman’s commitment to customer care. In fact,
she cites this as the likely reason so many small business owners find
themselves enthusiastic Club Braman members.

Call it a “win” cycle—the more you offer, the more you get. This is
an attitude that has not only served Irina well over OZO2’s eight
years of success, but also led to thousands of happy Club Braman
members as well.