Page 35 - Club Braman Magazine_Fall-Winter.22

Part of BMW NA’s acclaimed Profiles in Achievement program,
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2022-Fall-Winter Magazine_v3.indd
the President’s Club honor is only bestowed after five consecutive
years of high sales and customer satisfaction performance. Among
thousands of her sales and after sales colleagues throughout the
nation, Lisa was one of three winners in 2022—and the only woman
manager among the trio.
Establishing customer satisfaction over a single transaction can at
times prove challenging, making Lisa’s achievements since joining
Braman Motorcars in 2017 all the more remarkable. The gravity
of the accomplishment is not lost on Lisa; she acknowledges that
women in the vehicle sales industry are rarely found and even less
seldom recognized. However, her philosophy of demonstrating
genuine care and approaching every interaction with kindness and
respect ever since she arrived at Braman Motorcars has proven
impossible to ignore.
Lisa makes herself hard to miss as well—constantly walking the
showroom floor and introducing herself to as many customers as
possible. Her commitment to building long-term relationships and
staying readily available provides a sense of comfort and trust not
found elsewhere, a claim proven by this year’s endowment.
Lisa encourages other women not to be deterred by the patriarchal
stereotype inherent to automotive sales. Her advice is to remain
focused on goals and never consider giving up; treating the customer
right will always lead to success in the long run. Finally, when
possible, find an environment in which the support to thrive is
provided—similar to what she has enjoyed at Braman Motorcars.
While she would one day like to find herself at the head of a
dealership of her own, for now Lisa is concentrating on becoming
the rare multi-year entrant of the President’s Club. A lofty goal to be
sure, but one well-earned and long overdue.
Your devotion to our great brand does not go unnoticed by the executive team
of BMW of North America” stated. “We could not achieve greatness without the
true commitment of individuals such as yourself, and your ongoing hard work
throughout the years.
Sebastian Mackensen, President and CEO, BMW North America
To learn more and contact Lisa, visit BramanBMWWestPalmBeach.com.
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