Page 72 - Club Braman Magazine_Fall-Winter.22

After his father lost his battle with Leukemia, Mike made 2,000 phone calls each day, and handling 400 service
the move to South Florida. He quickly found that A/C appointments daily.
was more a necessity than a luxury in his newly adopted
home state. Though the competition in the space was stiff, However, a raucous after work conversation with his
Air Around The Clock made a name for itself through colleagues would ultimately birth the idea that would
a combination of fairly simple concepts; around the put the Air Around the Clock brand over the top; the
clock availability, same day service and never leaving a top of both their customers’ minds, and South Florida’s
customer’s home without cold air. highways, it would turn out.

The South Florida company was originally founded The notorious “Your Wife Is Hot” billboards quickly
in 1988, by Eric Pereira and his father, Lenny. Mike became iconic; not only did they result in more phone calls
joined the company in the 90’s, and has since been and appointments than ever, but Air Around the Clock was
with the company over twenty-five years. Over that forced to copyright the concept in Florida, and engage a
time, Air Around The Clock has grown tremendously, law firm to manage the near-constant serving of cease and
with more than 120 trucks on the road, answering up to desist letters to the imitators that sprang up in its wake.

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