Page 40 - V1_2020-Fall-Winter Magazine

The ghost is dead.

Long live the ghost. Of course, with such a high bar set by the original,
the balance between failure and success for the new
Ghost was finite. Could Rolls-Royce deliver another
grand slam that would take the world’s breath away
for the next ten years? In a stroke of genius, the
manufacturer decided to turn to their own customers,
soliciting thousands of responses that resulted in
nuanced insight into not only what made the Ghost so
desirable, but how it could be made even better.

One common theme emerged—one which Rolls-
Royce deemed “Post Opulence,” or the desire among
their customers for a pared down, minimalist look. In
other words, high-end luxury items that whispered,
rather than shouted. In addition, there was a noted
aversion toward design embellishment and over
complication.

As a result, the company asserts that the traditional
hood emblem and umbrella are the only aspects
carried over from the previous Ghost. What new
owners will receive is an entirely new car from the
ground up, deemed the purest expression of a Rolls-
Royce yet.

This five year process has finally reached its
culmination. Based on Rolls-Royce’s track record,
there should be no doubt that no matter when the
Ghost finally reaches showrooms, it will instantly take
up the mantle as yet another timeless classic.
THE ORIGINAL GHOST WAS LAUNCHED IN 2009, and quickly became the best-selling
Rolls-Royce in the marque’s 120 year history. It’s near-instant success resulted in an Braman Rolls-Royce Palm Beach eagerly awaits the
unprecedented decade long run during which the Ghost remained essentially unchanged. arrival of the new Ghost. Contact your advisor today
for the latest details.
Until now.

Rumors that have been swirling over the past year and a half have recently been confirmed;
just as anticipation reached a crescendo, Rolls-Royce confirmed an all-new Ghost will be
revealed in 2020. The question is simply: when?

Even the manufacturer of the finest luxury automobiles in the world was not immune to
the effects of the coronavirus. However, company leadership needed only turn to the iconic
Spirit of Ecstasy bestowed upon the leading edge of their vehicles for the inspiration needed
to persevere. As carefully and responsibly as possible, they endeavored forward.

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