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                  BRILLIANT’S                         Cost of Capital                               309


                      (ii) If floatation cost = ` 2, then;
                                                20
                                         K           20.41%
                                           p
                                              100 2
                      (iii) If the preference share is selling at a premium, say, ` 110:
                                               20    20
                                         K             18.52%
                                          p
                                             110 2  108
                                                
                      (iv) If the preference share is selling at a discount, say ` 90:
                                               20    20
                                         K             22.73%
                                           p
                                              90 2  88
                  Cost of Retained Earnings                   [aQ>oÝS> A{ZªJ H$s H$m°ñQ>
                      The cost  of retained  earnings is  closely  [aQ>oÝS> A{ZªJ H$s H$m°ñQ>, Bp³dQ>r eo¶g© H$s H$m°ñQ>
                  related to the cost of equity shares. If earnings  go K{ZîR> ê$n go gå~pÝYV h¡& ¶{X A{ZªJ [aQ>oÝS> Zht
                  are not retained they will be paid out to the  hmoVr h¡ V~ CÝh| {S>{dS>oÝS> Ho$ ê$n ‘| Bp³dQ>r eo¶ahmoëS>g©
                  equity shareholders  as dividends.  Retained  H$mo {X¶m OmVm h¡& [aQ>oÝS> A{ZªJ H$mo àm¶: ZB© Bp³dQ>r Ho$
                  earnings are often looked on a fully subscribed
                                                              nyU©V: gãgH«$mBãS> Bí¶y Ho$ ê$n ‘| XoIm OmVm h¡, ³¶m|{H$
                  issue  of new  equity, since  they increase  the
                  shareholder's  equity in  the same  way that  a  ¶o eo¶ahmoëS>g© H$s Bp³dQ>r H$mo Cgr àH$ma ~‹T>mVo h¡ {Og
                  new issue of equity share would. Therefore, the  àH$ma Bp³dQ>r eo¶a Ho$ Z¶o Bí¶y& AV: [aQ>oÝS> A{Zª½g
                  cost of retained earnings must be viewed as  H$s H$m°ñQ> H$mo {dÚ‘mZ Bp³dQ>r eo¶ahmoëS>g© Ho$ {bE
                  the opportunity cost of the foregone dividends  nyd©{ZYm©[aV {S>{dS>oÝS²>g H$s Am°ßÀ¶y©{ZQ>r H$m°ñQ> Ho$ ê$n ‘|
                  to the existing equity shareholders.        XoIZm Mm{hE&
                      If the firm is unable to earn as much on its  ¶{X, H$moB© ’$‘© [añH$ Ho$ VwbZmË‘H$ ñVa na Aݶ
                  retained  earnings  as  other  firms  with  a  ’$‘© go A{YH$ A{Zª½g [aQ>oÝS> H$aZo ‘| Ag‘W© ahVr h¡,
                  comparable level of risk, the shareholders will  V~ eo¶ahmoëS>g© BZ A{Zª½g H$mo {S>{dS>oÝS> Ho$ ê$n ‘| àmßV
                  prefer to receive these earnings in the form of
                  dividends, so that they can invest in other firms.  H$aZm Mmh|Jo Vm{H$ Cgo Xÿgar ’$‘© ‘| BÝdoñQ> H$a gHo$& O~
                  When the company retains earnings, it assumes  H$moB© H§$nZr A{ZªJ [aQ>oZ H$aVr h¡ dh ¶o ‘mZVr h¡ {H$
                  that the shareholders can not earn as much on  eo¶ahmoëS>g© Aݶ H$hr [aBÝdoñQ> H$aHo$ YZam{e Zht A{O©V
                  the money elsewhere through reinvestment.   H$a gH$Vo h¡&
                      The cost  of funds  obtained  by  retained  [aQ>oÝS> A{Zª½g Ûmam àmßV ’$ÊS²>g H$s H$m°ñQ> ’$‘© Ho$
                  earnings, can be defined as the rate of return,
                                                              Bp³dQ>r eo¶g© na eo¶ahmoëS>g© Ûmam Ano{jV [aQ>Z© aoQ> Ho$
                  shareholders  require  on  the  firm's  equity
                  shares.                                     ê$n ‘| n[a^m{fV {H$¶m Om gH$Vm h¡&
                      The value of an equity depends, ultimately  {H$gr Bp³dQ>r H$s d¡ë¶y eo¶a na {X¶o J¶o {S>{dS>oÝS²>g
                  on the dividends paid on the share:         na {Z^©a H$aVr h¡:

                                                      D 1       D 2
                                                P        1        2   .....
                                                 o
                                                    1 K   r  1 K   r
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