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W H I T E P A P E R

EPSILON & ADVERTISEMENT

Epsilon Search would provide a forum for companies raising money that will manage digital ads and
communications, using blockchain and artificial intelligence to streamline the ads process.

1-Buying and selling ads without the use of a middleman:
The use of blockchain-powered AI-based Epsilon Search online advertisement networks would
benefit no intermediaries. Epsilon Search would address the ad tech industry's lack of transparency
and confidence by implementing a public-owned structure that includes trust and integrity.

2. Anti-fraud measures in the ad supply chain:
It's very difficult to track down the phony clicks and experiences you've paid for. Epsilon Search will
discuss how technologies combined with tools will help identify and flag sites with click
discrepancies and bot intrusion, allowing ad budget to be directed to the sites with real clicks. Epsilon
Search can fight ad fraud by providing advertisers and marketers with a blockchain-based
cryptographic authentication framework. Unverified ad networks or fake websites hide marketing

traffic details, so marketing teams and publishers are given unique identities to help avoid "domain
spoofing." Epsilon Search will transparently show an ad's payer, how long the ad has worked, all
players participating in the ad supply chain, including how often humans engaged with the ad
through granting immutable IDs on a DLT.

3. Choose the best demographic to target:
It's important to plan an ad strategy based on the customer's path. Ad tech platforms will simplify
campaigns based on a collection of rules thanks to the AI-powered Epsilon Search system. Only an
ad would be available to the public if they meet certain specific requirements. Advertisers will then
use their budget on better places to display their advertising. With more reliable results, audience
participation would be more trustworthy, allowing for improved campaign design. Genuine and
recognizable leads and subscriptions will be given.

4. Data administration
To create an effective marketing plan, data and observations are essential. Epsilon Search would
make things easy to find the correct KPIs and use the information to make smart decisions.

5. Tailor ad distribution
No one enjoys seeing the same advertisements over and over again, which leads to ad fatigue.
However, several of the top advertisement channels did not enable marketers to manage ad
distribution. Advertisers would be able to restrict ad frequency based on their campaign goals using
the AI-based Sven Search system