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W H I T E P A P E R

EPSILON & ADVERTISEMENT

6-Advertisements on social media

Many false news stories used to circulate on social networking platforms; but, thanks to Epsilon
Search technology, which is a distributed mechanism that is fully open and traceable, this can now

be monitored. It has the potential to reduce social media ad fraud.

7. Data security
In the digital advertising business, data security and privacy are major concerns. You no longer
deliver the advertising to consumers based on their surfing habits. To use their details, audiences
must now give their consent. Many countries are taking steps to put an end to illicit activities. For data
protection and security in the Epsilon Search scheme, security enforcement and others came into
play.

8. Authentication of advertisements
Epsilon Search eliminated the involvement of third-party sites in verifying advertising for compliance
with standards, saving marketers a lot of time.

9. Automated ad development
With the assistance of Epsilon search's AI-powered advertisement portals, the ad auctioning method
has become more simple and straightforward. The advertising can now be more appropriate and
accurate.

10. Content administration
With blockchain, information distribution is more data-driven and precise. This Epsilon technology ad
network will make content monetization, personalization, exploration, and development far simpler.

11. Method transparency
Epsilon Search can use blockchain to make the media supply chain more transparent. The
organization plans to develop software that will provide marketers with a directory of websites that
offer high-quality, low-fraud digital advertisement space. When a URL is sent, registry
representatives decide on whether the site is legitimate or not.