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respondents, Section B students perceptions of advertising media, Section C students
perceptions of advertising media on website and Section D students perceptions of advertising
media on TV commercial.
3.3 Research Instrument
The findings of this questionnaire are divided into four sections, Section A namely on the
background of the respondents, Section B students perceptions of advertising media, Section
C students perceptions of advertising media on website and Section D students perceptions of
advertising media on TV commercial.
3.4 Sampling Technique
Section B : Website
Which platform that are used to surfing the websites ?
- Safari
- Google Chrome
Which electronic media that you use.
- Laptop
- Smartphone
- Tablet
Section C : Advertising
Tagline is important for advertising.
- Yes
- No
Advertising media that are user prefer.
- Printed
- Online
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