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The evidence from this pie shows that (41.6%) of respondents chose the pastel colors that catch
their attention in advertising while (40.3%) chose cool color and only (18.2%) warm color.
Design Trends
Diagram 8 : Distribution of respondents according to the design trends
Based on the pie chart above, most of the respondents preferred photography design trends in
advertising online smartphone (61.0%) compared to illustration which is only (32.5%) and
(6.5%) for typography.
Importance of Design Trends
Diagram 9 : Distribution of respondents according to the importance of design trends
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