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Diagram 9 reveals that majority of the respondents say yes (98.7%) to the importance of design
trends in advertising while (1.3%) respondents only say no to importance of design trends in
advertising

Duration of TV Commercial

Diagram 10 : Distribution of respondents according to the duration in TV Commercial
Based on diagram 10, indicates that (61.0%) of respondents are the view that the duration in
TV Commercial should be in 10-20 second while (36.4%) for 1-2 minute and (2.6%) only for
3-5 minutes.

Genre on TV Commercial

Diagram 11 : Distribution of respondents according to the genre in TV Commercial

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