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Based on the pie chart above, Comedy genre recorded the highest percentage (58.4%). Public
genre get (15.6%) higher than Sports genre (10.4%) and Cosmetic and Romance genre (7.8%)
recorded the same.

TV Commercial Design

Diagram 12 : Distribution of respondents according to the design in TV Commercial
Based on the pie chart above, most of the students have chose animation (53.2%) as TV
Commercial advertising design compared to video which is only (46.8%).

Overall, this chapter has explained in detail the findings of the study based on all the research
instruments of the student responses. Academic discipline strategies play a key role in
advertising research because they help companies build meaningful relationships with
consumers. Main objectives of marketers are: (a) to generate new leads, (b) identify current
prospects, (c) stimulate activity, and (d) implement effective follow up programs to ensure
customer satisfaction. Advertisers that incorporate disciplined strategies into their research
effort are more likely to get clients excited about a brand and have a better chance of closing a
sale than trying to reach them blindly in a vast sea of consumers. In conclusion, the best way
to achieve marketing goals is to incorporate disciplined research and data collection systems
that can help companies identify and determine consumer behavior. This helps touch clients in
a way that is not intrusive and instead makes them feel special and value. The findings of this
research conclude that brands can communicate their message more effectively and develop
more efficient advertising campaigns by implementing strategic academic disciplines into their
advertising research effort.

Reference

https://journals.sagepub.com/doi/full/10.1177/0973258618822624

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