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The advertising industry is huge. Advertisers spent a grant total of $267 billion in 2016,
much of it from the rapidly growing companies in China like Alibaba. Procter and

Gamble spent more on advertising than any other company, a whopping $10.5 billion,

followed closely by the electronics company, Samsung, with expenses of $9.9 billion.
Car companies like Ford and General Motors, and consumer firms like Amazon were

also among the big spenders. Many companies spend a lot of money on advertising,
relying on the various forms of media out there to spread awareness about their products

and increase their sales. Here is a breakdown of the role of advertising in the media.

There are two types of media in advertising which is television commercial (TVC) and

Web. TVC is the acronym for television commercial — a form of advertising that
promotes products, services, ideas, individuals or organizations via the television

medium. The duration of TVCs greatly vary but they usually fall between 10 seconds

to 3 minutes-long. Regardless of the length of the TVC, it is important to keep in mind
that the message conveyed would have to be catchy and arresting to keep the viewers

from losing interest within the first few seconds of the TVC.

The main objective of the TVC is to introduce a new product, create awareness and

ultimately, to make consumers switch to the product promoted. A TVC also works to
remind the consumer audience of the existence of the product in order to create a

continuous demand over time.

Meanwhile Online advertising, also known as online marketing, Internet

advertising, digital advertising or web advertising, is a form of marketing and
advertising which uses the Internet to deliver promotional marketing messages to

consumers. Many consumers find online advertising disruptive. Online advertising

includes email marketing, search engine marketing (SEM), social media marketing,
many types of display advertising (including web banner advertising), and mobile

advertising. Like other advertising media, online advertising frequently involves a
publisher, who integrates advertisements into its online content, and an advertiser, who

provides the advertisements to be displayed on the publisher's content. Other potential
participants include advertising agencies who help generate and place the ad copy, an ad

server which technologically delivers the ad and tracks statistics, and advertising

affiliates who do independent promotional work for the advertiser.

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