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1.3 Research Objective

To identify a suitable website design to promote the company. To determine the
advertising strategies of a company in promoting a product, services and public

service announcement (PSA). Implement trend design in promoting products,

services, and public service announcements. Identify consumer tastes in television
advertising design.

1.4 Research Question

The questionnaire is about how can website design attract users. Which advertising
medium can attract users. What type of trend that users prefer in advertising. How can

television commercial design can attract the attention user.

1.5 Scope of Research

The scope of the research is limited to the redesign of websites, advertising, trends and
television advertising companies that have been selected for use as inspiration and

integration into the design of Advertising and New Media.

1.6 Importance of Research

The importance of the research obtained is to help and increase the sales of SMI
companies in order to preserve and restore SMI products. In addition, it can solve the

problems faced by the owners of SMI companies such as advertising problems,
information in the products released. Findings from this study will contribute to the

dissemination of information on SMI products among the modern society and

generation today. In fact, the information was developed through modern product
design so that SMI products are not left behind.

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