Page 43 - GBC Summer ENG 2021

“Groupe Fortin’s courses participated in the Ontario GOLFEXPO ONLINE. The entire experience, from working with the NGCOA Canada staff, to creating our content and Shopify pages, to the support we received throughout and during the show was absolutely tremendous. The entire experience far exceeded our expectations. Should there be another GOLFEXPO ONLINE, we will definitely participate again,”
Kevin Osborne,
General Manager, Golf Mont Cascades, Groupe Fortin.
EN LIGNE
The GOLFEXPOs ONLINE also offered an online auction to bid on local and destination golf; numerous enter to win contests for golf gift certificates or pack- ages; a special exhibitor and sponsor of the day spotlight; new interviews each day with golf Industry and Tour players; and at the Ontario event, we offered a live online concert on Saturday Night performed by a PGA of Canada Member!
The numbers tell the story of the success of these events with the three GOLFEXPOs ONLINE attracting close to 120,000 excited golfers! Once the attendees were onsite, the interaction was incredible.
Exhibitors also experienced the benefit of a much larger virtual golf show. With some exhibitors using their online stores in addition to the GOLFEXPO ONLINE Shopify store, estimated sales were over $3.1 million during the 3 weeks and that does not include any of the four online retailers! Multiple exhibitors sold over $80,000 in preseason green fee sales on the Shopify store, with others exceeding $200,000 in online sales!
Feedback from the consumers was also extremely positive, including being able to enjoy the great deals and interaction with exhibitors while abiding by COVID-19 safety restrictions.
Although the 2021 GOLFEXPO ONLINE looked different, the NGCOA Canada was proud to produce a great experience for the exhibitors to capitalize on the industry surge, and for attendees, as they were exposed to more local courses in their area, as well as golf travel options when permitted.
Thank you to all our participating members and countdown to the 2022 GOLFEXPO!
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