Page 31 - GBC Summer 2019 Eng
P. 31
THE 5 PARTS OF YOUR FACEBOOK AD
Facebook Ads can be broken down into 5 distinct parts: image, headline, link description, text copy and button. Each part must be well thought out as it plays an important role in the ad. It’s also important that all parts work together to deliver a cohesive message about your golf course to the end consumer.
1. THE IMAGE
The image is the part of your ad that needs to catch the user’s at- tention. Most people are scrolling through their Facebook feed to see the latest photos of their friends and families so images must be compelling enough for the user to stop scrolling. This is also where the story of your ad begins and therefore, is arguably the most important part of the ad.
The image should look like it belongs on Facebook, so use a high-resolution image. If you have someone with design skills on your staff, it may be best to have a designer create the image. If you don’t have a designer on staff, it’s worth it to contract this out.
HOW DO YOU
Like
Me
NOW?
Golf Business Canada 31
