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Scott Fawcett
Scott is currently a Digital Marketing Consultant for ReachLocal, a digital agency that helps small and medium businesses deliver their unique message to local customers online. He has over 5 years of experience helping businesses of all sizes to navigate the digital landscape and drive business results. Contact Scott at sfawcett@reachlocal.com or 613-808-0604.
Facebook in 2019 is one of the most underpriced and engaging media outlets available to busi- nesses. Almost 70% of Canadians have a Facebook account and the average user spends about 30 minutes per day on the platform.
If you aren’t using Facebook to stay top of mind with your golfers, you are missing out on a major opportunity. But, you already knew that. This isn’t an article about how important it is to advertise on Facebook. I want to show you how to use Facebook’s ad product to drive results for your golf course.
Together, we are going to look at the anatomy of a Facebook ad, the amazing targeting capa- bilities and how to think about budgeting. I hope this article will act as a guide to help you build more effective ads, whether you’re a beginner or a seasoned Facebook advertiser.
*Note: Facebook constantly changes their platform and speci c character counts should be used as a starting point.
Learning How to Build a Better Facebook Ad for Greater Pro ts
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