Page 28 - GBC Spring 2023 Eng

Pam Paquet
Pam is an organizational therapist who helps people and businesses “stop doing what does not work”. She creates change through shifting thinking and improving communication to elevate performance. Pam is a master level facilitator certified with the Canadian Counselling Association. Contact Pam at pam@thepossibilities.ca | 604-349-8660.
28 Golf Business Canada
Bridging the Generational Gap
Running a golf course is different from many other businesses in the hospitality industry. One element unique to golf was that COVID created a boom, not a bust, as golfers (and would-be golfers) took advantage of getting outside. However, what was the same as other industries was the staffing issues across hospitality. The age-old statement “good help is hard to find” was replaced with “any help is hard to find.”
The boom was welcome to golfing businesses in a sport that was seeing a flattening in popularity, participants and revenues. But, on the flip side, keeping that newfound flow of guests satisfied and coming back was hard when the people-side of the business became a bigger challenge than ever.
INTERNAL CUSTOMERS AND THEIR UNIQUE CHALLENGES Because of the nature of running a course and golf itself, this people- side of things comes with yet another challenging element. There can be as many as five different generations in the workplace who need to be kept happy, retained and productive.