Page 12 - GBC Spring 2020 ENG

“Technology is also changing the skillsets available to us when we are seeking our customer service professionals. 75% of Millennials and Gen Z’s prefer to communicate through text as opposed to speaking.”
What new labour regulations do they need to be aware of, and how does one get them to come back next year so that managers are not repeating this expensive process each and every season. Because let’s face it, we need them more than they need us. In fact, they’ve become our new ‘customer’!
So, in an effort to better man- age Kyle and also to help my other clients with their employees, I de- cided to spend some time research- ing my new customer and finding out some very general characteris- tics. Who are the employees that work for us, what do they want, and mostly, how can I use this knowledge to help our businesses succeed?
Of those 58% that do have jobs, 21% of them have changed jobs in the past twelve months. With the reduced pressure to make money, the increased number of jobs to choose from, it’s a buyer’s market for them. Now, they are much more likely to quit a job if they don’t like it than we were at their age.
To compound the issue, there is the impact of technology and the illusion of ease to riches that it brings. Who wants to wash dishes or get dirt in their fingernails when they can earn $1,000,000 a year as a gamer, or create an app? Of the 1,000 plus pro-gamers in the world that actually make a living by being followed on YouTube, there are 1,000,000 more who are busy con- sidering that as a career option. Little do they know they’ll have a better chance making the NHL – even if they don’t play hockey.
Technology is also changing the skillsets available to us when we are seeking our customer service professionals. 75% of Millennials and Gen Z’s prefer to communicate through text as opposed to speaking. Technology is likely why 62% of Gen Z’s would rather forget their wallets at home than their phones. Did you know that 20% of this group only shops online? With no human contact they’ve completely eliminated the face-to-face customer
OY VEY... KIDS TODAY!
Of course times have changed, but what’s shocking is how that’s affected our candidate pool; espe- cially when it relates to finding staff who will flip burgers or rake bunkers. In 2002, the number of 18-21 year olds with a job was 72%. In 2018, that number dropped to 58%.
Kids are staying in school, using RESPs and student loans. They’re staying at home longer, living off their parents and using that lower expense and extra money to travel more. The result is that they’re not ‘hungry’ anymore.
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Golf Business Canada