Page 27 - GBC Fall English 2025 flipbook

Machine learning models are becoming more adept at
identifying patterns that even experienced operators may
overlook. These models can adjust pricing not only based on
historical demand, but also in real time as weather, competitor
behaviour, and booking patterns shift throughout the day.
Integration with other platforms such as CRM tools and
marketing automation platforms is also expanding the potential
of dynamic pricing. Courses can now tie pricing strategies to
specific promotions, segment offers by customer profile, or
even deploy dynamic campaigns and alerts across email, SMS,
and social channels.
We are also seeing early examples of pricing strategies
being paired with broader loyalty and experience-based
metrics. Some courses are beginning to personalize pricing not
just by time or day, but by individual behaviour rewarding
golfers who book early, bring guests, or consistently show up
for their rounds.
As these innovations become more accessible and intuitive,
the barrier to entry for dynamic pricing continues to fall. What
once seemed like a complex revenue management strategy is
quickly becoming an everyday business practice.
A SMARTER WAY FORWARD
As golf courses continue to navigate a
shifting landscape of customer expectations,
operational challenges, and economic
pressures, dynamic pricing offers a smart,
strategic tool for long-term success. It is no
longer just about filling the tee sheet; it is
about filling it the right way, with the right
price for the right customer at the right time.
The most effective pricing strategies in
2025 are those that blend historical insights
with predictive intelligence, align with
broader business objectives, and deliver
fairness and flexibility to golfers. With
thoughtful implementation and the right
technology partners, dynamic pricing can do
more than generate revenue: it can help
build a stronger, more resilient golf operation
for the future.
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Get the perfect price for every tee time
with the power of machine learning.
Booking
Behavior
Historic
Performance
Weather
Learn more at priswing.com
Golf Business Canada 27