Page 102 - Book Funnels & Amazon Ads

BOOK FUNNELS & AMAZON ADS
Decrease Funding
To decrease funding to your ASIN campaign, refer back to the increased funding for the Exact campaign. The same rules apply here.
Increase Conversion Rate (Click Quality)
In the same way we reduced spend for the Exact campaign, we’ll be
using the same method here. If we see 20 clicks, we’ll shut off a target.
These campaigns, on average, will most likely not spend as much as others.
When it comes to product targeting, category campaigns will always be
the breadwinner.
Don’t spend your time or money trying to get these campaigns to
spend money because usually when they do, it’s not very cost effective.
The goal with these is to see if you can get some cheap sales by targeting
ASINs at a low CPC. If you’re trying to find ways for your account to
spend more money, I would focus on your Exact campaign.
If your ASIN campaign is spending a lot without any orders, you can
turn off the targets that are causing the problem.
1. Click into your ASIN campaign and then click into your ad group
where you see the spend occurring.
The top spending target only has 6 clicks and has only spent $2 over
the course of a few months so we will not actually turn this target off.
We’ll continue on pretending as if this target has 20 clicks and not
just 6.
2. Since we now have 20 clicks, you will turn off an ASIN target the
same way you turned off a keyword target, by clicking on the slider
next to it.
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