Page 103 - Book Funnels & Amazon Ads
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CAMPAIGN OPTIMIZATION
How do you optimize your CAT Campaign?
Increasing Clicks
If you’re happy with a specific category and it’s bringing you lots of
orders at a cost you can afford and want to turn it up a notch, you can
raise the bids of your category by a few cents. Again remember that due
to the Up and Down bidding strategy, Amazon will be able to increase
your bid increase by 100%.
1.
Raise your category bids by: Selecting that category.
2. Selecting Adjust Bid.
3. Enter in your new bid.
4. Click Save.
Unlike the others, where we adjusted the default bid of the whole cam- paign, we’ll treat each of these categories separately. This is because they are targeting specific products and not infinite variations of word strings people could be typing into the search box of Amazon.
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