Page 105 - Book Funnels & Amazon Ads
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Select your Auto Campaign.
Select Ad Group 1.
Select Targeting on the left of the screen.
You will see a breakdown of your Auto campaign by Targeting Group.
CAMPAIGN OPTIMIZATION
How do you analyze your Auto campaign?
Auto campaigns behave very differently from the rest of your cam- paigns. They can also be some of the most impactful campaigns for you in terms of orders. For that reason we’ll want to do more careful analysis before making any changes.
Analysis
For our Auto campaign, we’re going to analyze a book that is a part of Kindle Unlimited. This means we’ll have to take page reads into account when performing our analysis.
We have 39 orders and 907 KENP reads. We want to figure out what
the minimum number of orders those KENP reads equate to.
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