Page 114 - Book Funnels & Amazon Ads
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BOOK FUNNELS & AMAZON ADS
What should you do if your portfolio isn’t delivering?
You may also get an error from time to time that looks like this:
If you’ll remember, we set the initial portfolio budget at $200 a month. Again, if the portfolio is performing at or better than our target metric, we can increase the portfolio by an amount that will last us the entire month. That is, IF the portfolio is bringing us the return we are looking for.
If the portfolio is not performing at or better than our target numbers, we will want to reduce spend in the worst performing/highest spending campaigns. Depending on what that campaign is, feel free to reference back to that campaign’s chapter in Section 3.
To change the budget of a portfolio:
1. Click on the relevant book’s portfolio on the left side of the screen.
2. Click Modify Portfolio.
3. Update the Monthly Budget Cap.
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