Page 116 - Book Funnels & Amazon Ads

Conclusion
Tying It All Back Together
When I first started using my book and Amazon Advertising as a tool to get my message out there into the world, I wanted to know that my book was not just getting read, but providing value back to my business.
I know this book may not have been the 10-click solution you were looking for and so I commend you on getting here. The truth is, there is no 10-click solution to having an effective Amazon Ad strategy up and run- ning but what you have just worked through is the most effective and least-effort approach to setting up and maintaining an effective book funnel.
In regards to filling the top of your book funnel with clicks, this approach should take you no more than 3 hours to set up and then 2 hours per month to maintain so you can easily begin to fill your funnel.
Here is what your setup and maintenance should look like:
Day 1:
Setting Up the following campaigns:
• Auto
• Exact
• ASIN
• Category
Every 30 days:
• Tracking your campaigns against your target goals using a 60% ACOS or CPC based on your break-even analysis.