Page 117 - Book Funnels & Amazon Ads

CONCLUSION
• Using Section 3 to either increase or decrease spend based on your tracking.
• Targeting new keywords, phrases, and ASINs based on the previous 30 days of customer search term data.
• Increasing your conversion rate by removing search terms that aren’t converting.
According to Benedict Evans, 50% of printed book sales and 75% of eBook sales occur through Amazon. That’s why you read this book to begin with. You know that if you’re going to use a book as an effective tool to build a business as a non-fiction or fiction author, you need to be showing up on Amazon.
Now you have the tools to do so. Now that you’ve finished the book, you’re probably asking yourself, “What should I do next?” This book was created as your guide, not just be referenced once, but to remain your trusty guide at any point in your author career as you work to turn your book into a business marketing asset.
What I recommend you do next, while this is all still fresh in your mind:
• Get your book funnel ready by
o Get your title, cover, reviews in good shape.
o Write a description that’s going to convert clicks into readers.
o Create enough value in the book to convert a reader into a fan.
o Post strong CTAs throughout the book for readers to engage with you further.
• Figure out how much a reader is worth to you. What is their customer lifetime value? This is the value of the reader who then becomes a lead and buys your $1,000 coaching program.
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