Page 21 - Book Funnels & Amazon Ads

AD & FUNNEL PROFITABILITY
Students could click right on the eBook page, taking them directly to a Kohl’s job application. Students wanted jobs and companies wanted to hire them; it was a perfect pairing.
The point here is that you should begin to see your book as a living, breathing, business asset. If you’re a non-fiction author, it’s a lead genera- tion tool for larger ticket items. If you’re a fiction author, it’s a lead generation tool for the rest of your series. In this book, we’ll focus on the non-fiction author using it as a business marketing asset.
My good friend Kary Oberbrunner, founder of Igniting Souls Publishing, helps authors create eighteen streams of income from their books. He learned how to do this after traditional publishing limited his ability to connect with readers at a deeper level by offering further help and resources on his website. His latest book, Unhackable, is a living, breath- ing hub for allowing the reader to interact with relevant content.
How does this have anything to do with Amazon Ads?
By increasing the chances that a reader becomes a customer and by increasing the lifetime value of a customer, as Kary did, your return on Amazon Advertising will go up dramatically.
If you are interested in learning more about Kary and his method- ologies, you can check those out here: https://bit.ly/IgnitingSoulsPub or by scanning here:
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