Page 22 - Book Funnels & Amazon Ads

BOOK FUNNELS & AMAZON ADS
What is the only math equation in this whole book?
Your book is no longer just a book. It’s a business marketing asset, just as your Facebook, LinkedIn, and Google ads are all marketing assets and have associated cost-per-leads. That’s how we’ll begin to measure the success of your book and your Amazon Ads.
The average costs-per-lead of top advertising platforms: Facebook: $25
LinkedIn: $75
Google: $60
On the surface you may think that everyone should be advertising on Facebook since it has such a low cost-per-lead but if you look closer, each of these platforms does very different things.
Facebook: People are on Facebook to look at pictures of their grand- kids and connect with fellow dog lovers in their favorite Facebook “Dog Lovers” group. The traffic is cold as the users aren’t there to buy anything.
LinkedIn: A recent ad that came up on my feed was, “Where business gets done.” The users of LinkedIn are professionals usually involved with business in some capacity and therefore have access to deeper pockets then the average mom or pop shop.
Google: People go to Google to find information or research something they want to invest their time or money in, whether that’s the best local sushi bar, or how to remove pet stains from their carpet. I make up the latter as my new foster dog sometimes mistakes my white carpet as her bathroom.
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