Page 36 - Book Funnels & Amazon Ads
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BOOK FUNNELS & AMAZON ADS
3. Visual Hook: Needs to have a focal point where readers’ eyes will go first. What’s the first thing you want people to look at on your cover?
Whether you outsource the cover or not, you should make sure your cover nails these three components.
Going back to the books we used to talk about descriptions.
I’ll admit it, our books cover is awful. It checks none of the boxes. Use it as an example of exactly what not to do.
Neurofeedback 101 by Michael Cohen, has a beautiful cover which checks all three boxes.
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