Page 37 - Book Funnels & Amazon Ads

BOOK FUNNEL BOOTCAMP
P Larger Story: The Human Brain
P Composition: The blue and black play off each other very well
P Visual Hook: Right to the center of the brain where you learn exactly
what this book is about
If you’re not sure on what cover to go with, PickFu is a great market research tool where you can get people to vote on your cover options.
How do you pick a winning title?
As mentioned above, three things will play into whether or not people click on your ads. Title is #3.
Your best title will be at the intersection of intrigue, relevance, and search engine friendly. Since this is an Amazon Ads book, we’ll focus on the first 2 since we’ll already be showing up in front of people with your ads.
Intrigue - You either want a pattern disrupter that makes the reader curious about why you titled it the way you did or you want a book that tells the reader exactly what to expect.
Pattern disruptor: Does this title make the reader wonder why you just took two opposing topics and put them together?
For Example:
Thinking Fast & Slow by Daniel Kahneman Kahneman combines two very different things.
Relevance - Although both of the above titles bring together different things, their combination still conveys what the book is about. Thinking Fast and Slow is all about how the brain processes things.
Tell it how it is: Does this title give the reader the exact topic of the book?
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