Page 39 - Book Funnels & Amazon Ads

BOOK FUNNEL BOOTCAMP
Hook em’
Make some polarizing statement that makes the reader either go, "Wow, I couldn’t have said that better myself" or makes them say, "That goes against everything I have every believed.” If your reader doesn’t say one of the two above statements, you need a punchier hook.
“Congrats on your college degree.
Hope you weren’t expecting a full time job.”
Make them feel heard
Can you describe the exact pain points someone is having better than they can themselves? This is the sign of genius marketing. When you know your reader better than they know themselves, trust is built. In a few lines, call out the exact thoughts/emotions/beliefs that your ideal reader is having. This builds a relationship with the potential reader and makes them feel like you’re a part of their tribe.
We’ve all heard stories about college graduates who can’t
find work after college, who are underemployed, and many who are living back home with mom and dad.
Getting a degree is hard work, but getting a job is even harder work and is not something college actually prepares graduates for.
Your degree may get you in the door of some companies after graduation, but it does not provide you with a tactical roadmap to choosing the right experiences and then crafting them in a way that gets you hired for the job you want.
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