Page 40 - Book Funnels & Amazon Ads

BOOK FUNNELS & AMAZON ADS
Offer them your solution
What’s the value proposition that the reader is going to get if they invest their time and money into the book? This can be bullet-pointed to make it really stand out for the reader. What is the reader going to walk away with at the end? What tools/strategies are they going to be able to apply to their lives and what’s the impact those tools/strategies are going to have?
Here’s some of what you’ll learn in this book:
1) Why “Get Your Dream Job” is useless advice;
2) The difference between weak goals and S.M.A.R.T. goals;
3) A Networking formula that sets you apart from the endless sea of college graduates;
4) Transform Your Boring Resume;
5) Why Career Fairs are like the Playoffs;
6) The Navy Seal Approach to Mastering the Interview;
7) How To Get The Job Offer and Negotiate A Higher Salary;
8) And much more!
Give social proof
This is where you call on your network. Hopefully you have spent time building up a peer group of advocates to whom you have provided value and who would be more than happy to support you with a quick sentence or two. Who has a title that would look great next to some words of praise? CEO, CTO, Founder, Dr., Head of X, Y, Z. Call on your high-titled friends to back your message and provide the social proof that you’re not just some random person writing a book about something they know nothing about.
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