Page 42 - Book Funnels & Amazon Ads

BOOK FUNNELS & AMAZON ADS
How do you turn readers into leads?
Pat Flynn offered a free, complementary course for his Wall Street Journal Bestseller, Will it Fly? He offered it at the beginning of his book in exchange for his readers’ emails. He then offered those readers access to a premium paid course. On that day he made 6-figures from sales of his course.
The free complimentary course was a call-to-action so valuable to his readers, that they became a lead before even reading the book.
It’s important to not just have extra information the reader can gain access to but to provide multiple different call-to-actions that are going to resonate with different audiences. It’s also going to make your book stand out as a topic hub, where readers can interact with you in a multitude of ways, instead of just a bunch of call-outs to your subscriber list.
Here are 9 different and powerful CTAs I’ve seen convert your readers into trackable leads:
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